Menu Pricing Calculator
Price a dish for a target food cost %. Enter the plated cost of ingredients and the target food cost %, and the tool returns the menu price rounded to ₹5/₹10 tiers Indian customers expect.
Pricing tiers customers respond to
Avoid odd prices on dine-in menus (₹197 reads cheap). Round to the nearest ₹5 below the psychological band: ₹245, ₹295, ₹395 outperform ₹250, ₹300, ₹400 in dine-in.
Aggregator menus need separate pricing
Zomato/Swift commission is 20–25%. Either bake that into the menu price (raise 25%) or lose money on every delivery order. The tool has a toggle for delivery vs dine-in.
Frequently Asked Questions
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