Unit economics
Prime cost, food cost %, breakeven, labour cost %, menu engineering, occupancy cost, COGS vs prime, cover/turn, aggregator economics — the maths that decides whether you have a business.
12 pieces in this pillar
COGS vs prime cost restaurant India — what each tells you and how to track both
COGS vs prime cost for Indian restaurants — what each metric tells you, the formulas, when each one is the right number to act on, and how to track both monthly.
Occupancy cost restaurant India — rent, CAM, electricity benchmarks by city
Occupancy cost in Indian restaurants — rent, CAM, electricity benchmarks by city tier, what to negotiate at lease signing, and how to keep occupancy in the green band.
Menu engineering matrix for Indian restaurants — Stars, Plowhorses, Puzzles, Dogs
Menu engineering for Indian restaurants — Stars, Plowhorses, Puzzles, Dogs explained with a free template, worked example, and an action playbook for each quadrant.
Restaurant unit economics India — the full guide from prime cost to payback
Restaurant unit economics India — the full guide from prime cost and breakeven to four-wall EBITDA, contribution per cover, and payback period, with worked examples in INR.
Restaurant labour cost percentage India — benchmarks + how to bring it down
Restaurant labour cost percentage benchmarks for India by format, what to include in the number, and a 6-step playbook to bring it down without losing service quality.
Restaurant breakeven analysis India — formula, worked example, calculator
Restaurant breakeven analysis for India — the contribution-margin formula, a worked example in INR, breakeven cover counts by format, and a step-by-step calculator.
Food cost percentage restaurant India — targets by format (QSR, casual, fine)
Food cost percentage benchmarks for Indian restaurants by format — QSR, casual dine, fine dine, bar, cloud kitchen — plus how to measure it correctly and where leakage hides.
Restaurant prime cost calculator India — formula + free worksheet
Restaurant prime cost calculator for India — formula, target bands by format, a worked example in INR, and a download-ready worksheet covering food cost + labour cost.
Cloud kitchen daily P&L — single-screen template for Swiggy/Zomato-only brands
Cloud kitchen daily P&L template for Swiggy/Zomato-only Indian brands — aggregator commissions, ad spend, packaging, contribution margin, and the brand-level view that owners actually need.
Bakery daily wastage tracking — SKU-level template + how to act on the data
Bakery daily wastage tracking for Indian bakeries — SKU-level Excel template, the four wastage categories, and the weekly review that turns the log into action.
Swiggy & Zomato discount cost analysis — true take-rate after promo + commission
Calculate the true Swiggy and Zomato take-rate on Indian restaurant orders after commission, payment fees, ad spend, and promo co-funding. Free worked example + formula.
Cover and turn analysis for Indian restaurants — measuring table efficiency
How to measure covers and table turns in Indian restaurants — formulas, benchmarks by format, a worked weekly example, and the staffing decisions that follow.